Privacy Policy

    Last updated: March 25, 2026

    1. Introduction

    Appraize LLC ("Appraize," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our web application, website at www.appraize.ai, and related services (collectively, the "Service"). By accessing or using the Service, you agree to the terms of this Privacy Policy. If you do not agree with the practices described herein, please do not use the Service.

    2. Information We Collect

    2.1 Information You Provide

    • Account Information: When you register, we collect your name, email address, and password.
    • Profile Information: Company name, phone number, LLC name, and other business details you choose to provide.
    • Property Data: Addresses, owner information, property details, and related data you enter or import into the Service.
    • Lead & Contact Data: Names, phone numbers, email addresses, mailing addresses, and notes associated with leads and contacts you manage in the Service.
    • Communications: Feedback, support requests, and other correspondence you send to us.

    2.2 Information Collected Automatically

    • Usage Data: Pages visited, features used, time spent on pages, clicks, and navigation paths.
    • Device Information: Browser type, operating system, device type, screen resolution, and language preferences.
    • Log Data: IP address, access times, referring URLs, and error logs.
    • Cookies & Similar Technologies: We use essential, functional, and analytics cookies. We also use the Meta Pixel, a third-party advertising technology provided by Meta Platforms, Inc., which collects behavioral data about your visits to our website to help us measure the effectiveness of our advertising and deliver relevant ads on Meta platforms (Facebook, Instagram). This includes data transmitted via Meta's Conversions API in addition to browser-side tracking. See our Cookie Policy for full details.

    2.3 Information from Third Parties

    • Property Data Providers: We receive property valuation data, comparable sales data, property characteristics, and market data from third-party providers to power our analysis features.
    • Authentication Providers: If you sign in via a third-party provider (e.g., Google), we receive basic profile information as permitted by your settings with that provider.

    3. How We Use Your Information

    We use the information we collect to:

    • Provide, operate, and maintain the Service.
    • Generate property analyses, valuations, and market insights.
    • Manage your account and provide customer support.
    • Send transactional communications (e.g., account confirmations, security alerts, error notifications).
    • Improve, personalize, and expand the Service.
    • Monitor and analyze usage trends and preferences.
    • Detect, prevent, and address technical issues, fraud, and security concerns.
    • Comply with legal obligations.

    4. How We Share Your Information

    We do not sell your personal information. We may share information in the following circumstances:

    • Service Providers: With third-party vendors who perform services on our behalf, bound by contractual obligations to protect your data.
    • Within Your Organization: If you are part of a team on Appraize, your data may be visible to other authorized members as configured by your administrator.
    • Legal Requirements: When required by law, regulation, legal process, or governmental request.
    • Business Transfers: In connection with a merger, acquisition, or sale of assets.
    • With Your Consent: When you explicitly authorize us to share your information.

    5. Data Security

    We implement industry-standard security measures including encryption in transit (TLS/SSL), encryption at rest, role-based access controls, and regular security audits. No method of electronic transmission or storage is 100% secure.

    6. Data Retention

    We retain your personal information for as long as your account is active or as needed to provide the Service. When data is no longer needed, we securely delete or anonymize it.

    7. Your Rights & Choices

    Depending on your location, you may have the following rights:

    • Access: Request a copy of the personal information we hold.
    • Correction: Request correction of inaccurate information.
    • Deletion: Request deletion of your personal information.
    • Data Portability: Request your data in a machine-readable format.
    • Opt-Out: Unsubscribe from marketing communications at any time.
    • Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

    To exercise any of these rights, contact us at support@appraize.ai.

    8. California Privacy Rights (CCPA)

    If you are a California resident, you have additional rights under the CCPA, including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the sale of personal information. We do not sell personal information.

    9. International Data Transfers

    Your information may be transferred to and processed in countries other than your country of residence. We take appropriate safeguards to ensure your information remains protected.

    10. Children's Privacy

    The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

    11. Changes to This Privacy Policy

    We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy and updating the "Last updated" date.

    12. Contact Us

    Appraize LLC

    Email: support@appraize.ai

    Website: www.appraize.ai